Lancashire-based, Crown Paints, has secured a new sponsorship deal with Sky Sports News.

It was brokered by PHD Manchester and Drum and marks the fourth year that the brand has appeared on Sky’s Sports News at Ten.

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“We are really excited to see our brand sponsor Sky Sports News at 10 for another year. This platform allows us to reach out and align ourselves to our consumers with one of their main passion,” said Liz Hickson, marketing director at Crown Paints.

The bumpers will feature a number of its products, including Crown Trade, Sadolin, Sandtex and Crown Decorating Centres.

“We are delighted that Crown Paints have renewed their sponsorship of Sky Sports News at 10, for a fourth successive year. The relationship has developed across broadcast and digital platforms as well as activation off screen and we look forward to another successful year,” added Rachel Bristow, Sky Media’s director of partnerships.

The deal was brokered by PHD in Manchester and its sister agency, Drum.