Carat Manchester has appointed Chris Howard as its new Group Business Director.

Howard was Head of Digital at Shop Direct

He will join the Dentsu Aegis Network-owned agency in March from his role as Head of Digital at online retailer Shop Direct, where he oversaw the digital strategy of brands including Very.co.uk and Littlewoods.com. His appointment means he will join the current leadership team of James Reddington, Charles Reid, Jill Thomas and Dani Briers and he will report into MD Rachel McDonald,

Howard said: “I am thrilled to be joining at this exciting time.  I have seen first-hand the talent and passion across Dentsu Aegis Network, and I know what a massive difference a great agency can make to an advertiser’s business.  I can’t wait to start working with Rachel and the team.”

MD McDonald added: “Chris’ appointment is further evidence of our commitment to recruiting and retaining the very best talent in our industry.  His experience and credentials make him the ideal addition to our team whilst ensuring we continue to develop our vision of delivering excellence for our clients.”