The operators of gaming firm, Foxy, has appointed ActiveWin to promote the brand in the UK.
The Manchester agency will provide digital marketing support for Foxy Bingo and Foxy Casino gaming sites, using a network of 30k affiliate partners.
“As online bingo and gaming continues to grow in popularity, we need to ensure players are getting an enjoyable experience. By supplementing our acquisition efforts with a new affiliate program, we can focus internal resources on customer engagement. ActiveWins will provide us with that flexibility,” explained Adele Lawton, group head of bingo at GVC Holdings PLC.
ActiveWin now has 100 employees, headed up managing director, Warren Jacobs:
“This deal reinforces our ability to successfully manage and grow mega-brands through digital marketing.”