A Leeds digital agency has launched a new website tool, which uses artificial intelligence to help understand search marketing and web performance.

Using an “advanced algorithm and machine learning” the team from It Works Media say they have “taught” InsightsAI to analyse and score a website based on thousands of unique data points.

“A successful SEO campaign now requires advanced and in-depth analysis of a website’s performance to make informed decisions on how we go about optimising it. This level of data is exponentially increased with larger retail brands, resulting in ‘data overload’ for many marketers,” explained founder and lead developer, Steve Pritchard.

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He added that the platform used more than 150k data points from 4000 sites across retail, travel, finance and automotive sectors. It then evaluates  how a website matches against top ranking sites and provides a score against key areas.

“There has been a lot of industry chat around 2017 being the rise of the machines, and InisghtsAI is our first internally developed tool using artificial intelligence,” he continued.

“We’re so excited about this shift in our industry tech that we’re already working on more solutions which will allow our SEO specialists to manage more data with ease. We don’t believe in resourcing campaigns through inefficient processes, but investing in cutting-edge technology that requires less personnel.”

It is now in its beta testing phase.