Park Leisure is a privately-owned business operating 10 holiday parks across the UK. The brief sees Rule 5 tasked with further raising the profile of the firm in national and consumer media alongside a regional site-specific communications programme.
Park Leisure Head of Marketing Head Warren Davey said: “Our focus now, as we prepare for the next phase of growth, is to develop the Park Leisure master brand and be recognised for being unique.
“The PR and content strategy presented by Rule 5 showed a clear understanding of the opportunity and the approach to achieving it. They’re a valuable extension to the team.”
Rule 5 founding director Julie Wilson added: ”The Park Leisure offer is second to none – not just in terms of the quality of the holiday homes but the individual services and personal touches provided; it’s a luxury leisure lifestyle.”