Everton has signed its first ever antiperspirant partner, Unilever’s Sure.
As part of the 3-season deal, midfielder Ross Barkley, will become a brand ambassador and feature prominently in a major campaign planned for the second half of the season. Also presumably putting to bed those “Barkley to Spurs” transfer rumours of recent weeks.
The campaign will include analysis of Everton players performing in high pressure moments.
“We are thrilled to announce our partnership with Everton. We understand both the popularity and the passion associated with football and we think through our #NeverMoreSure campaign we’ve developed a concept which fans will really respond to,” said Claudio Bellen, senior brand manager of Sure UK & Ireland.
“Aside from our social media content which will be providing unique insights into player performance, we will also be running a number of competitions where Everton fans will be able to win tickets and exclusive experiences. There’s a lot to look forward to, so we can’t wait to get underway.”
The brand will also get stadium advertising, digital content, match tickets and hospitality
“We are really pleased to welcome Sure to our growing partnership portfolio and to build on our recent high profile announcements by introducing a household name brand like Sure,” added Everton Football Club’s head of commercial, Alan McTavish.