James Pogson, the former brand managing director at The LateRooms Group has been named as operations director at PRWD in Manchester.

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Management shake up at PRWD

Pogson’s focus will be on growing the agency, working alongside founder and CEO Paul Rouke – who plans to spend more time on international speaking engagements.

“From when I first met James in 2015 I knew he had a rare and invaluable range of experience and skills so when the opportunity came up for me to bring in a new Operations Director, I immediately thought about James,” explained Rouke.

Pogson left LateRooms in 2012 and has since acted as a consultant for a number of customer facing businesses.

“Having watched PRWD develop as a respected digital transformation partner I knew the opportunity to join Paul Rouke and team was one I couldn’t resist,” he stated.

“The growth of conversion optimisation is (rapidly) becoming one of the most desirable initiatives for all businesses and having already been trusted to manage conversion optimisation with a strong portfolio of clients, I recognise the capability for PRWD to kick on to even higher distinction, prominence and continued differentiation.”