ITN Productions has appointed Kathryn Dufty as the first Head of Creative of its advertising production business.

Formerly creative director of multi-platform production agency Kream (part of the Karmarama group), Dufty has created campaigns and content for brands including M&S, British Airways, Vauxhall and Historic Royal Palaces.

Kathryn Dufty

She will head up the creative output of TV commercials and branded content teams within ITN Productions, ITN’s in-house production business. It produces bespoke creative and commercial content for broadcasters, businesses, brands, rights holders and digital channels.

Laetitia Rennie, Director of TV Commercials and Branded Content, ITN Productions, said: “ITN Productions is gaining real momentum in the commercial ad landscape, working in collaboration with directors, agencies and direct with market-leading brands.

“We are already established as the go-to producer for creating live or fast turnaround content, winning Marketing Week’s Campaign of the Year for Virgin Holiday’s #SeizetheHoliday ad, and Kathryn’s appointment shows both our ambition and commitment to providing best in class creative production to existing and future clients for all their audio-visual content needs.”

Dufty said: “I’m delighted to join the talented advertising team at ITN Productions. We’ve already hit the ground running in 2017, and I’m looking forward to using my experience and connections to deliver first-class creative for brands with ITN.”

ITN Productions’ work has included Suzuki Saturdays with Ant and Dec, I am Team GB for National Lottery and Matalan: the Show with Denise Van Outen.