Reading Room and Rippleffect’s sales and marketing director has been named as the new chair for the DMA’s Council of the North.
Based in Liverpool, Kirstie Buchanan will bring 16 years experience to the Direct Marketing Association.
“Kirstie is a fantastic addition to the DMA’s community and her experience will be invaluable in developing our presence in the North of England. She’s already a passionate advocate for mentoring and ensuring the next generation of marketers have everything they need to succeed, so I look forward to working with her and the North Council in the New Year,” said Rachel Aldighieri, MD of the DMA.
Buchanan works alongside a number of senior female business 0owners in Liverpool as well as mentoring young talent.
“In particular, I’d like to focus our attentions on the next generation of digital and marketing talent, both from the junior ranks of our industry and the students that may not have thought about a career in marketing.”
Kirstie Buchanan is sales & marketing director at Idox Group, the parent company of both Reading Room and Rippleffect.