Leeds-based Bolser has appointed a new head of SEO among a raft of new hires.

The agency has also added app store optimisation (ASO) to its service offering.

Richard Andrews, who has previously worked for the likes of Zuto and WMG, leads SEO and ASO while Dan Frank joins as technical SEO/ASO manager from Search Laboratory.

Bolser MD Ashley Bolser

Bolser MD Ashley Bolser

Tom Rhodes, who secured a first class honours degree in linguistics at Newcastle University, joins the team as content manager.

Laura Van Wymersch completes the new hires, taking the role of outreach manager, having previously worked in outreach and PR with brands such as Superdry, VistaPrint, PokerStars and P&O Ferries.

Managing director Ashley Bolser, who founded the agency in 2001, said: “These additional hires now means that nothing is outsourced, which means accountability and traceability every step of the way on everything that we deliver to our clients.

“We have added this division after years of not touching SEO because I believe SEO has now grown up. It’s no longer a dark art, it has matured and now a detailed analysis of complex data is essential to be able to make an impact – and this is a way of working that aligns with us.”

Bolser says it has recorded a 30% growth in new and organic business this year, including winning new work from global clients including BBC, EE and Microsoft.