BBC Sport producer Alex South has joined Liverpool-based virtual reality company Laduma.
South, who spent nine years with the BBC, becomes Senior VR Producer at Laduma.
CEO Ben Smith said: “The past 12 months have been a fantastic time for the company and for the continued growth of Virtual Reality.
“With Alex joining the team we are ensuring that the many exciting projects and experiences we have lined up for 2017 will continue to be delivered with the trademark quality that our clients have come to expect and that we demand of ourselves time and time again.”
In 2016, Laduma worked for clients including LA Galaxy, Jacksonville Jaguars and Denver Broncos.