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Noah Pollack arrives from E!

Lime Pictures has appointed Noah Pollack as its first US Executive Vice President of Non-Scripted Programming.

The production company – formerly known as Mersey Television – is one of nine production companies under the All3Media America umbrella and is responsible for some of the UK’s biggest entertainment formats, including The Only Way Is Essex and Hollyoaks (above).

Pollack will report directly into Managing Directors Kate Little and Claire Poyser, and to All3 USA’s CEO Greg Lipstone.

He will be the first creative point of call for US Networks and help devise and implement Lime’s global development strategy.

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Little and Poyser said: “We are thrilled to be welcoming Noah during such an exciting time for Lime in the US.  Noah has extensive experience in development across such a wide range of programming: his skillset will be invaluable for continuing to drive our growth in the US and worldwide.”

Pollack added: “I have first-hand experience with the remarkable talent at ALL3 and am flattered beyond belief to join their team at Lime Pictures.  Lime’s mission is ‘Great stories, brilliantly told’ and I am delighted to be driving delivery on that promise with Greg, Kate, Claire and the rest of our incredible teammates and partners.”

Lime Pictures is the fifth biggest independent production company in the UK and has more than 500 staff based in London, LA and Liverpool.