McCann will reveal the final piece of creative in its “Kevin the Carrot” campaign for Aldi this morning.

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Aldi pokes fun at John Lewis with Kevin the Carrot

Kevin appears to have been quite a hit, particularly online, despite going up against trampolining dogs, adventurous robins and animated families. He even had time to spoof the John Lewis advert in amongst his escape from Christmas dinner.

The latest advert is once again narrated by Jim Broadbent and is soundtracked by John Williams’ Home Alone soundtrack.

McCann Worldwide was the creative agency, with the media planning and buying by UM Manchester.