Manchester-based Tangerine has appointed Susan Milne-Bennett as deputy managing director of its B2B team.
A former MD of Ogilvy PR and Hill & Knowlton in New Zealand, Milne-Bennett has worked with global brands including Heinz, Beef & Lamb NZ, Cadbury, BP and British Airways.
More recently she has worked with Public Image in New Zealand and BCM Public Relations in London.
Tangerine’s B2B MD, Sam Gregory, said: “In recent years Tangerine’s B2B offering has grown to represent nearly half of all consultancy revenue and we are continuing to invest in this ongoing expansion. Sue is a pivotal addition to our 25-strong team and will be helping to grow our great portfolio of top national and international B2B brands.”
Tangerine’s B2B clients include HAUD, British Gypsum and Jewson.
Milne-Bennett added: “Tangerine’s approach of creating bold and brave strategies that help brands not just stand out, but really engage audiences in meaningful ways is very refreshing in B2B. I’ll be working together with Sam and the team on continuing to evolve our offer and keep our clients a step ahead in terms of how they use communications to deliver real business benefits.”