Aldi is continuing the pre-Christmas tradition of spoofing John Lewis’ Christmas advertising campaign.

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Aldi spoofs John Lewis with new McCann Manchester ad

Last year its agency, McCann Manchester released an advert with Aldi’s gin-loving granny flying in to meet the retailer’s “Man on the Moon.”

This time, Aldi has produced a new version of its Christmas character, Kevin the Carrot, along with narration from actor, Jim Broadbent:

The social media went live immediately following the release of John Lewis’ Buster The Boxer campaign.

John Lewis’ adverts have recently attracted a number of spoofs, The Poke quickly turned around this one yesterday.