driven has declined the opportunity to re-pitch for Vimto after the Merseyside-based drinks brand announced a review of its creative account.
The Cheshire agency has worked with Vimto for the past eight years and is understood to be very disappointed by its decision.
A spokesperson for driven said: “Since we started working with Vimto the brand has more than doubled in size. The share price has risen from £2 to £14 . #Vimtoad even became the UK’s number 1 trending topic on Twitter. We believe these results speak for themselves, so have politely declined the invitation to re-pitch and wish them well.”
The agency has rolled out a number of campaigns for the Nichols-owned brand in recent years, with annual media spend on the account standing at around £1.5m.
In June, it launched a TV ad to promote its Remix range of drinks that was directed by Will Studd at Aardman.
It also collaborated with MEC Manchester on a Snapchat campaign that saw “millions of people” create and share toad versions of themselves.