Having won a competitive four-way pitch, the Bolton-based agency was briefed with improving functionality and usability on the site while updating the look and feel of the platform to better showcase its people.
Absolute overhauled the site’s architecture, focusing particularly on the ‘What We Know’ section, bringing the articles written by Keoghs’ experts to the forefront and making them easily accessible from all pages.
The redesign also features a more modern typeface, fresh brand colours and icons, as well as a brighter, more journalistic photography style, art directed and shot by the Absolute team.
The agency also updated the site’s back office functionality, integrating its own bespoke CMS offering – Absolute Control.
Chris Hodgen, managing director of Absolute, said: “We wanted to move away from the traditional, corporate feel, and create a site that immediately showed users the personality, passion and capabilities of the firm and its people.
“Working closely with the team at Keoghs, we’ve designed and built a site which aligns its online presence with its brand and ethos, showcasing its compelling content in the most effective way and firmly cementing it as an innovative, modern law firm.”
Chris Holmes, marketing executive at Keoghs, added: “Absolute really stood out from the crowd for their ability to hit the brief we gave them from the start.
“The finished site provides a fresh and intuitive user experience which has already proved popular with clients, and the bespoke CMS is both easy to use and as intuitive as the site itself.”