The new online presence brings together 14 different territories – including the UK, Sweden, France, Poland, Italy and Turkey – under one brand, while giving individual marketing teams the ability to run region-specific promotions.
Venn’s designers and developers were tasked with populating a multitude of country folders with thousands of product pages in a variety of different languages, whilst ensuring full integration with Bahco’s product database and Venn’s own in-house content management system.
Mónica Ortiz de Zárate, marketing director for Bahco, said: “Venn has delivered a truly integrated, multi-territory site that anchors our parent company but also gives each country the freedom to take care of their own marketing activity. We’re thrilled with the end result.”
Launched by Brian Whigham in 2010, Venn Digital now turns over in excess of £2.5million and employs 50 staff across three sites in Wilmslow and London.
MD Whigham said: “Bahco came to us with a hugely complex brief which involved an inordinate number of international stake holders – we’ve all been on an incredibly exciting journey and the end result is something that I’m very proud of.
“We’ve successfully aligned a large number of territories under one brand, whilst managing to celebrate the rich heritage that Bahco enjoys. The new site offers compelling and interactive content which ensures a rewarding user journey at every step.”