Ingenuity Digital has been appointed by retailer Coast to manage its search marketing strategy and encourage online engagement.

Ingenuity's Dean Skidmore

Ingenuity’s Dean Skidmore

The Harrogate-based search marketing agency, part of the IDHL Group, was brought in to optimise Coast’s organic search performance, assist with digital strategies and “deliver measurable results that improve profitability”.

Ana Barrington, digital marketing manager at Coast, said: “We felt that Ingenuity Digital were a good brand fit for Coast because they understood our needs as a business and what we wanted to achieve in the SEO space. Their team have demonstrated superb experience of the fashion retail markets and the account managers are focused and results-driven with a strong technical knowledge.”

Dean Skidmore, director at Ingenuity Digital, added: “We were thrilled to be selected by Coast. It’s a great assignment with an exceptional team and a brand known for its effortless elegance. It plays to what we do best as an agency and we look forward to amplifying the Coast brand online.”