Bark&Bite’s Leeds studio has helped to double Asda’s Instagram following in just eight weeks since being handed an online content brief in January.
The studio won the account on the back of its earlier work for the Yorkshire retailer’s #becauseitschristmas hub and Instagram channel.
It has since used a ‘jigsaw’ approach, releasing six Instagram tiles a week that slot together to promote Asda’s food around occasions like Pancake Day, Easter and summer BBQs.
Asda’s audience has grown by 100% since the start of the year and is currently approaching 40,000 followers.
Bark&Bite MD Christian Knowles-Fitton said: “To be working with a household name such as Asda is great. The fact that the content team are so forward-thinking and not afraid to try something different is a real bonus.
“Social media, particularly instagram, has become synonymous with food and the camera phone is now as essential to a meal-time as a knife and fork. It is the natural place to push foodie creative boundaries and create mouth-watering visuals that celebrate one of life’s real pleasures; food and invite everyone to join in.”
Bark&Bite last year added a second studio in the centre of Manchester and works with the likes of Sega, Ferrari, Nike, William Hill and Redbull.