Brass Agency has been handed a media planning and buying brief by Leeds Building Society after a competitive pitch.
Leeds is the fifth largest building society in the UK, serving over 719,000 customers and has 65 branches across the UK.
David Lavelle, managing partner at Brass, said: “We are delighted to be appointed by Leeds Building Society, and to be part of the ambitious plans for the brand in the future.”
Nikki Marsh, director of customer and digital at Leeds Building Society, added: “We’re looking forward to working with such an innovative and proactive team.
“Collaborating closely with Brass, we’re excited by the prospect of maximising engagement with our customers and amplifying our brand through integrated marketing campaigns.”
Brass, which now employs over 100 staff at its Leeds HQ, has recently been involved in another financial services project, with online share dealing and investing brand, TD Direct Investing.