The Manchester agency’s digital and consumer teams have focused the new site on quality and taste, as well as managing its core social channels.
The work runs alongside a through-the-line campaign launched with Nigella Lawson last month.
Martha Goodfellow, associate director at MC2, said: “It’s fantastic to be working with Typhoo. It’s such a strong brand, and this campaign is bringing it into a new era without losing sight of the great heritage and reputation it’s built up over more than a century.
“The through-the-line campaign is really going to stand out from its competitors and we’ll be driving that through digital and social channels.”
Somnath Saha, CEO at Typhoo Tea Ltd, added: “It’s an exciting time for the brand, and we believe we’ve got an incredibly strong team working in partnership to help make this campaign a great success.”
Last year, MC2 picked up a raft of new clients including San Carlo, DeKuyper and Kitbag.