MediaCityUK-based agency Rule 5 has been appointed by Bullet and Punk, two of Birchwood Price Tools’ brands.
The appointment follows a three-way pitch and sees the agency start work with immediate effect.
For power tool accessory brand Punk, Rule 5 is tasked with developing a social media presence and driving engagement with a creative content campaign.
At the same time, it will lead a conventional PR programme for wood screw brand Bullet, built around key retail partnerships, the seasonal calendar and a new product launch.
Sam Johnson, marketing manager for Punk and Bullet, said: “Rule 5’s campaign was head and shoulders above the rest, providing fresh thinking and a number of strong creative ideas that really resonate with the Punk and Bullet brands. There’s a good team fit and we’re looking forward to what we are confident will be a great year.”
Rule 5 founding director, Julie Wilson, added: “It’s always satisfying to receive a brief that challenges creativity and the Punk and Bullet briefs did just that.”