Cheshire digital agency, Blueleaf, has rebranded as it seeks to underline its retail and ecommerce credentials.

Adrian Lomas

Adrian Lomas

Chief executive, Adrian Lomas explained why it was repositioning itself  under the “inspiring great retail” banner:

“Our new direction is a way to focus our internal and external efforts so we attract work that’s right for us, where we know we can add real and measurable commercial value. We have been swimming in the retail ecommerce pool for some time but we have never shouted about it externally with such single-minded focus.  We’re already feeling the benefits and retail is a very exciting place to be.”

The agency currently works with Laura Ashley, Next, Joseph and Graham & Brown. It has recently secured further ecommerce contracts with BBC Worldwide and Twentieth Century Fox.