Starship in Liverpool has revealed details of its new Playworld Superheroes mobile game, where players design, customise and then become their own superhero.

It’s the first in a series of mobile adventures, and will be available to download in January 2015.

With no in-app fees, it’s aimed at players aged 5+ and they enter a world filled with moral and eco-messages against the “backdrop of a Hollywood spectacle.”

“Where adults see just a cardboard box, a child sees a superhero suit,” said Martin Kenwright, founder of Starship.

“With the Playworld series, we want to empower that creativity by giving kids the coolest crafting package to create their ultimate alter-ego. That creativity is rewarded with a spectacular experience in which they act out their wildest superhero fantasies. Each instalment opens the doorway to a new world. Imagination truly is the greatest superpower, and with it comes a world of endless possibility. We can’t wait to see the hero creations our fans bring to life.”

It’s set in a city garden, littered with junk and unloved cast-offs and each chapter of the game begins in the Playworld treehouse, where all the themes are realised. The first series sees the player become a superhero and battle against aliens who want to destroy the world.