The latest radio listening figures are out this morning showing that 90% of the UK population tuned in every week, with almost half having done so via a digital platform.

This survey covers the Quarter between 17th September and 16th December 2012.

RAJAR has also revealed 22m adults now have access to a DAB receiver, up 6% year-on-year, however, the biggest growth is in mobile phone usage. 19% of adults have listened to radio via their mobile, which is up 28% year-on-year.

Locally, this has been demonstrated with Smooth Radio seeing almost half (45%) of its listeners tune in via digital, 28% of those through DAB radios.

For Real and Smooth Radio, the North West continues to attract a big audience with 1.27m adults tuning in. In the North East, Smooth has 439,000 listeners each week, up 29,000 over the Quarter, while Real gained 43,000 listeners to 638,000.

“After last quarter’s extraordinary success I am thrilled we have grown our reach and hours and the group has finished 2012 with record audience figures. Smooth goes from strength to strength and continues to be commercial radio’s runaway success story”, said Real and Smooth Limited group programme director, John Simons.

Bauer, meanwhile has also seen listening figures rise for its Place portfolios in the North. In the North East, reach has risen from 718,000 to 731,000 and in the North West from 1.325m to 1.329m. The Place Portfolio of stations includes Key 103, Metro Radio, Rock FM, Hallam FM and Viking.

Magic has witnessed a decline though with listening figures of 671,000 over the period, down from 711,000 in the previous quarter. Only Magic Hull showed significant growth.

At the BBC, there have been increases in reach for Radio Cumbria, Radio Lancashire, Radio Merseyside and Radio Newcastle.

 

 

  Survey Pop’n Total Hours Share of
  Period  ‘000 ‘000 Listening %
         
         
 BBC Radio FIVE LIVE Q 6124 44861  4.3%
 BBC Radio FIVE LIVE (inc SPORTS EXTRA) Q 6272 47395  4.6%
 FIVE LIVE SPORTS EXTRA Q 847 2534  0.2%
         
BBC Radio Cumbria H 107 838  11.8%
BBC Radio Humberside H 237 1892  13.6%
BBC Radio Lancashire H 203 1759  8.4%
BBC Radio Leeds H 205 1259  4.2%
BBC Radio Manchester H 208 1265  3.2%
BBC Radio Merseyside H 323 4228  13.0%
BBC Radio Newcastle H 335 2772  10.7%
BBC Radio Sheffield H 249 1826  7.1%
BBC Radio Stoke H 141 1385  10.8%
BBC Radio Tees H 115 855  6.3%
         
Smooth Radio Brand UK H 3276 25361  2.5%
Sunrise Radio National Q 361 2207  0.2%
         
  Bauer Place Portfolio – North East H 731 5889  14.6%
   Bauer Middlesbrough H 231 1801  12.5%
   Bauer Newcastle H 503 4087  15.2%
  Bauer Place Portfolio – North West H 1329 10728  11.1%
   Bauer Liverpool (inc. City Talk) H 512 4347  12.0%
    Bauer Liverpool H 486 4080  11.2%
   Bauer Manchester H 572 4572  10.3%
   Bauer Preston H 284 2077  8.3%
  Bauer Place Portfolio – Yorkshire H 892 8302  13.7%
   Bauer Hull H 273 2058  12.5%
   Bauer Leeds H 203 1689  8.9%
   Bauer Sheffield H 418 4566  17.4%
  FM Bauer Place Portfolio North East H 575 3953  9.8%
   Metro Radio H 411 2898  10.8%
   TFM Radio H 167 1055  7.3%
   C.F.M (Bauer Carlisle) Y 83 824  19.4%
  Bauer FM Liverpool H 464 3647  10.1%
   Total City Talk/Magic 1548 H 135 967  2.7%
   City Talk 105.9 H 60 267  0.8%
  FM Bauer Place Portfolio North West H 1196 8682  9.3%
   Radio City 96.7 H 439 3380  9.3%
   Key 103 (Manchester) H 512 3702  8.4%
   97.4 Rock FM H 259 1600  7.5%
  FM Bauer Place Portfolio Yorkshire H 715 5578  10.5%
   96.3 Radio Aire H 126 753  6.5%
   Hallam FM H 358 3420  13.1%
   96.9 Viking FM H 231 1405  8.6%
         
   Magic Network – North H 671 6706  3.4%
    Magic Network – North East H 217 1936  4.8%
     Magic 1152 (Newcastle) H 131 1190  4.4%
     Magic 1170 (Teesside) H 87 746  5.2%
    Magic Network – North West H 197 2046  2.1%
     Magic 1548 (Liverpool) H 77 700  1.9%
     Magic 1152 (Manchester) H 88 869  2.0%
     Magic 999 (Preston) H 32 477  2.4%
    Magic Network – Yorkshire H 257 2724  4.5%
     Magic 828 (Leeds) H 98 936  5.0%
     Magic AM (Sheffield) H 94 1145  4.4%
     Magic 1161 (Hull) H 68 653  4.0%
         
Total Cheshire Radio Y 56 344  4.7%
 Cheshire’s Silk 106.9 Y 18 114  3.4%
 Chester’s Dee 106.3 Y 38 230  5.9%
Total CN Radio Y 227 1599  9.5%
 The Bay Y 94 842  13.8%
 Lakeland Radio Y 14 111  9.9%
    Capital Manchester H 463 2643  5.2%
    Capital North East H 498 3319  8.4%
    Capital Yorkshire H 1090 7500  8.6%
    Gold Manchester H 102 813  1.6%
    Gold North West & Wales Y 23 281  1.3%
    Heart North West and Wales H 244 1974  9.1%
         
    XFM Manchester H 208 1104  2.2%
 Lincs FM Group Yorkshire Y 321 2399  8.1%
  Dearne FM Y 46 324  7.3%
  KCFM 99.8 Y 93 602  7.2%
  Ridings FM Y 53 385  6.2%
  Rother FM Y 36 306  7.5%
  Trax FM Y 95 782  10.4%
The Local Radio Company Group Total Y 526 4327  10.8%
 2BR Y 55 350  12.7%
 Minster FM Y 71 402  6.4%
 Star North East Y 52 382  5.3%
  Star NE – North (was Durham FM) Y 21 156  4.0%
  Star NE – South (was Alpha 103.2) Y 31 226  6.8%
 97.2 Stray FM Y 50 372  12.4%
 Sun FM Y 69 612  13.2%
 Yorkshire Coast Radio Y 43 444  16.8%
Radio Mansfield 103.2 Y 42 365  10.9%
Total Real and Smooth Ltd. H 5850 51339  5.0%
 Real and Smooth Ltd. North West Total H 1273 11572  11.6%
 Real and Smooth Ltd. North West Regional H 1177 10244  10.4%
 Real and Smooth Ltd. North East H 638 4754  11.8%
   Real Radio North East – (was Century Radio) H 279 1458  3.6%
  Total Real Radio North West H 544 4639  4.7%
   Real Radio North West – (was Century Radio) H 416 3312  3.4%
   106.1 Real XS Manchester (was 106.1 Rock Radio) H 153 1328  2.6%
    Smooth Radio North East H 439 3296  8.2%
    Smooth Radio North West H 866 6932  7.0%
96.2 The Revolution H 32 212  2.1%
 107 The Bee Y 37 314  4.6%
  107.6 Juice FM H 248 1649  7.5%
  Peak 107 FM Y 94 753  9.1%
  Radio Wave 96.5 FM Y 67 658  14.7%
  102.4 Wish/107.2 Wire/107.4 Tower FM Y 162 856  4.4%
   107.4 Tower FM Y 49 342  4.3%
   107.2 Wire FM Y 50 246  4.9%
   102.4 Wish FM Y 63 268  3.6%
Yorkshire Radio H 113 555  0.6%

 

Survey Period – Q=quarter; H=half year, y=year

Source: RAJAR/Ipsos-MORI/RSMB, period ending 16th December 2012.