Before using the Website (that is, any site operated by Prolific North) it is your responsibility to read the Privacy Policy. You can notify us in the manner set out below if you do not want us to share information about you with third parties.

The basic principles

By accessing and using the Website you are agreeing to be legally bound by the Terms & Conditions and this Privacy Policy. You should therefore also read the Terms & Conditions before using the Website.

Prolific North is determined to protect your privacy. It is very important to us that you should be able to use and enjoy the Website without having to compromise your privacy unacceptably.

Knowing something about our users is, however, necessary to ensure that our service is continually improved. We need to build an accurate picture of the needs and wishes of our users, and to be able to communicate with you. That enables us to offer a service that is relevant and truly interactive, which is what our users expect. It also helps us to maintain free-to-user access to much of the Website.

We answer your important questions:

“What information do you collect about me?”

We automatically collect some data about our users’ browsing actions and patterns. This is aggregate data and does not identify any individual.

We may also ask you to provide personal information on a voluntary basis in order to get a clearer picture of our users. It is then entirely up to you whether you are happy to give us this information.

In the course of entering competitions, promotions and other online offers you will be asked to give some details about yourself. You may also choose to e-mail us or make contact with us in other ways. Such contact gives us information about you.

“For what purposes do you collect and use this information?”

We use aggregate audience details (where no individual is identifiable) to help us improve our understanding of our users and their preferences. We use it to assist us in arranging relevant advertising, commercial opportunities and competitions, as well as ensuring the best editorial coverage. It also helps us develop the Website and audit its use.

The information about you as an identifiable individual, including contact details, may be used in the following ways:

* to conduct market research and other surveys.

* to create and draw to your attention editorial material and commercial opportunities that may be of interest to you.

* to be shared with advertisers, trading partners and other commercial entities with whom we have or might have an association. We may also share the information that they obtain about their users, which may include you.

Credit/debit cards

We do not store credit card details, nor do we share customer details with any third parties

Use of cookies on a website:

The basic principles

A cookie is a text-only string of information that a website transfers to the cookie file of the browser of your computer’s hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.

Two types of cookies are used on the Website: Session Cookies which are temporary cookies that remain in the cookie file of your browser until you leave the Website.

Persistent Cookies which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of each specific cookie). Cookies can help a website to arrange content to match your preferred interests more quickly. Most major websites use cookies. Cookies cannot be used by themselves to identify you.

How we collect cookies on the Website and what information we collect

Session Cookies: To allow you to carry information across pages of the Website and avoid having to re-enter information. Persistent Cookies: To help us recognise you as a unique visitor (just a number) when you return to the Website and to allow us to tailor content, advertisements and the presentation of the Website to match your preferences. To compile anonymous, aggregated statistics that allow us to understand how users use the Website and to help us improve the structure of the Website. We cannot identify you personally in this way.

Third Party Cookies

Third parties serve cookies via the Website. These are used for the following purposes: To serve advertisements on the Website and track whether these advertisements are clicked on by users. To control how often you are shown a particular advertisement. To count the number of anonymous users of the Website.To provide security within transactions.

Disabling/Enabling Cookies

You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of the Website if cookies are disabled.

International transfer of personal data

As you will know, the Internet does not recognise national boundaries. Services on the net are accessible globally so collection and transmission of personal data is not always confined to one country. You should be aware that by using the Website and those of our partners or any site we link through to, your personal data may be processed in or transferred to other countries, the USA for example, and you agree to your personal data being transferred or processed in this way.

If you want further information, or wish to communicate with us about this Privacy Policy and your wishes about your personal information, please e-mail