Little originally trained as an interpreter but her head was turned when covering a holiday on the reception desk of an ad agency.
She quickly moved through the ranks and in 1985 joined McCann Manchester, launching the first Universal McCann in the UK three years later. It went on to become the largest media buyer outside London.
In 1998 she switched back to agency management, becoming MD and then CEO of McCann Manchester, and today the Prestbury powerhouse is a £96m-turnover business employing over 300 staff. Recent client wins have included CrossCountry and Go Outdoors and its work for Aldi has won numerous awards.