The Health and Safety Executive’s Communications Directorate comprises a whopping 50 people: editors, a digital team, designers, press office and internal and strategic communications. Kelly heads the team, having joined HSE as head of external comms in 2009 before taking on her current role three years ago. She’d previously run the press office at Greater Manchester Police for eight years.

Under Kelly, the Liverpool-based HSE has recently run an award-winning campaign to highlight the issue of tradespeople putting themselves at risk of exposure to asbestos, Britain’s biggest workplace killer. The campaign was launched publically by the minister responsible for health and safety, with tradesman turned footballer Stuart Pearce fronting the PR.

Outside the office, Kelly upholsters footstools from scratch under the name ‘Nellie K’ (inspired by her great-grandmother), making them to order and sourcing material and buttons from all over the world.