Joynson grew up in Buckinghamshire but has stayed in York after initially moving there to train as a teacher. She got her break at Radio York – where she met her husband, BBC presenter Andy Joynson – before moving into production with Open University TV and then a PR role at the BBC. She joined Screen Yorkshire in 2002 as head of industry development and became chief executive in 2006.

After restructuring and expanding the organisation, she has since played a key role in establishing a reputation for the county as the ‘Hollywood of England’. After opting to remain independent of Creative England in 2011 – unlike North West Vision – Screen Yorkshire now manages the £15m Yorkshire Content Fund, the biggest regional investment fund in the UK, that recently has seen Death Comes to Pemberley, Jonathan Strange & Mr Norrell and Bill come to York, Peaky Blinders film in Ripon and the now notorious Jamaica Inn visit Huddersfield. The success of the fund led to it being doubled in size earlier this year.