As a 17-year-old in 1990, Maddock was on a radio production course in Liverpool when his decision to answer a ringing telephone proved fortuitous – it was the Radio City news editor looking for a student to help out on a leadership election special that night.

He did a good job and went on to become the station’s youngest-ever programme director – leading it to seven Sony Gold wins – and before 5 live came calling last summer, was Bauer’s programme director for the North West, overseeing Radio City, Rock FM and Magic 999 in Preston, and Key 103 and Magic 1152 in Manchester.

The Evertonian’s role at 5 live sees him lead on commissioning from indies, and he’s also responsible for major event planning.