Cordwell was born in Canada and now lives in Ilkley but she is synonymous with Manchester and its digital scene. After a grounding in advertising at BDH and JWT, she set up Magnetic North in 2000 with three colleagues and, fuelled by an early win of the Kellogg’s Frosties account, quickly established a reputation that holds to this day, despite a relatively modest 25 staff.
Has forged a strong relationship with the BBC in recent years and Magnetic was recently the only Northern agency to be named on its digital design roster. Cordwell owns just over 72% of the company and has recently said the company is planning on “scaling up” over the next couple of years.
Alongside the day job, she’s also a board member on Greater Manchester’s Local Enterprise Partnership, chair of Future Everything and a board member of CityCo.