The death of much-loved Coronation Street star Anne Kirkbride earlier this year illustrated well how Troup and her team are called upon to assist with much more than simply programme publicity. From announcing the death to seeking privacy for her funeral to helping organise the media coverage of the public memorial, Troup was at the forefront of a story that had captured the media’s attention.

Taking on her current role seven years ago, Troup manages a team of 11 in the North (seven in Salford, four in Leeds) and five down on the South Bank in London. She splits her time between all three locations. Prior to joining ITV, Troup worked in newspapers in the Warringon area and was the first PR manager of Brookside.