Williams joined Think Money, the Manchester-based financial services provider, five years ago and took on his current role in 2013. He’s worked on both agency and client side in the sector for over 25 years, having initially started at the Nationwide Building Society. He went on to be a co-owning partner and joint MD of Lansons Communications, advising clients including PayPal, Saga and MoneySuperMarket.com. The latter lured him as director of comms in 2008, where he stayed before a move to his current employer.

Think Money, now a £75million turnover business with around 800 staff, is based at purpose-built offices in Trafford Park with an on-site gym and Starbucks.