Named as the CIPR’s Young Professional of the Year in 2003, Edwards has held three of the top council comms jobs in Yorkshire. Starting at Yorkshire Bank, she led comms at the City of York Council for three years before taking a similar role at Leeds City Council. She left to take her current role – covering England’s largest county – in 2008.

Once again, communicating the realities of austerity has been high up the comms team’s agenda, with cuts from council services amounting to £73m to be found over the next four years, on top of savings of £94m that had to be implemented by March this year.