Leeds-born Sewards cannot be accused of having had an orthodox route into marketing. Having initially trained as an accountant, it was only through doing the books for Brahm that he struck up a partnership that would end in the agency offering him an accounts job three months later. From there he found his skills were better suited to marketing, and he stayed for 10 years.

After five years with the Charles Walls Group (CWG), he and five colleagues set up Hôme in 2002 with backing from multi-millionaire businessman Paul Sykes, and the agency has since grown to 140 people with clients including Bonmarché, Asda and Jet2.

Rapid recent growth saw the agency land a place in the Sunday Times Fast Track 100 2013, with revenue up 65% over three years to £18.6m.