When Shuttleworth set up Savvy in 2006, she had three children under three, the most recent having arrived only three months before. But from those inauspicious beginnings in the attic of her house in Leeds, the 47-year-old Yorkshirewoman has built retail specialist Savvy into a 67-strong business with clients including Morphy Richards, adidas and Britvic.

Previously the MD of The Marketing Store for 10 years before selling it to an American business, Shuttleworth owns 100% of Savvy.