A total of 96 million journeys are made on Northern Rail services each year, and it’s the job of Watson’s 10-strong team in York to manage the communications fall-out: media relations, social media and customer comms, as well as internal comms for 5,000 staff.

Joining Northern Rail in 2006, Watson took on her current role four years ago. The comms team tends to come to the fore in times of bad (train strikes, for instance) and good, such as high-profile events like the Tour de France Grand Depart last year, Tour de Yorkshire this year and the Three Queens celebration in Liverpool. Its work for the Tour de France included installing over 100 volunteers on stations as ambassadors.