Judged on circulation alone, Machray’s editorship of the Liverpool Echo – which will chalk up a decade next year – does not rank as much of a success, with the numbers buying the print title during his tenure almost halving to around 65,000, and the jury is still out on the wisdom of launching a Sunday edition earlier this year.

That the Echo has maintained and even strengthened its voice and influence on Merseyside is testament to the way it has turned loyal readers into a sizeable social media audience and stuck unwaveringly to local causes such as the Hillsborough families’ ongoing struggle for justice. For the past three years, the 53-year-old Geordie has also overseen editorial for all Trinity’s 22 titles across the North West.