Overall purpose of the role:
To coordinate the social media approach of the education team, providing educational content in line with positioning and tone of voice.
You must be a strong team player with a proactive focused approach to achieving results and a proven track record of collaborative working across departments
Main responsibilities and duties:
1. Work across the Education team to deliver Education outcomes across social platforms, including, Facebook, Twitter and LinkedIn.
2. To be responsible for reporting, monitoring and evaluation of educational reach and learning gained through social media activity.
3. Work closely with the BRCS social media manager to ensure that Education content is scheduled and positioned correctly alongside other BRCS social activity.
4. Adopt a cycle of content production which produces purposeful and engaging content, and uses insight to feed back the successes and failures to optimize the production of future content.
5. To produce rich, engaging educational content for use in partner and affiliate web sites and blogs.
6. Schedule weekly campaigns of education content for BRC social media channels.
7. Reactively produce and share content as events or opportunities to promote first aid learning present themselves.
8. Present opportunities for paid for education promotional activity across various platforms.
9. Produce and maintain an Education asset library for each platform.
10. Inform the Education divisional management team of the latest trends and opportunities for key Education target audiences.
11. Pitch creative campaign ideas to stakeholders within the Education team, and deliver those campaigns.
12. To grow connections with key partners and affiliates through relationship building and content provision.
13. Explore opportunities for lead generation via social media.
14. Develop and post content on Twitter on behalf Head of First Aid Education.
15. To coach and mentor colleagues about social media, and to share creative examples of best practice with the wider Education division.