Senior PPC Analyst

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Growing business demands have presented the opportunity for a Senior PPC Analyst to join our Leeds PPC team. The ideal candidate will have extensive experience managing PPC campaigns in competitive markets, although candidates with proven relevant skills and an analytical approach may also be considered.

Key Responsibilities

• Creating PPC campaigns to specific client requirements
• Maintain, manage and optimise client PPC campaigns to deliver the best possible ROI
• Provide keyword research as necessary
• Assist in the sales process by creating projections for new clients in a variety of sectors
• Make recommendations on landing page content to maximise quality score
• Attend client meetings with the ability to provide campaign updates and strategic advice
• Provide a weekly report for each project managed
• Gain an understanding of clients business and their campaign objectives
• To make recommendations based on statistical data in order to achieve the campaign objectives
• Provide support to other staff members as required
• Aid with the continued development of the Epiphany PPC offering including tools and areas of expansion

Skills Required

• Excellent analytical, written and numerical skills
• In depth understanding of Google Adwords and equivalents on Yahoo! and Bing
• Appreciation of latest bid management techniques and optimisation
• Be able to use Google Analytics and similar statistical packages
• Produce written documents to a professional standard
• Understanding of a variety of tools available that can be used to research keywords, manage and optimise PPC campaigns
• Epiphany are a registered Google Conversion Professional Company (GCP), understanding of website optimisation and Google Website Optimiser would be an advantage

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