Our aim with every piece of work that we do is to initiate and drive Helpful Change. It’s our motto and we live and breathe it. In healthcare communications we’re lucky enough to be able to work each day on strategies, campaigns and tactical execution of work that makes a difference. Our customers might be patients, they could be carers of patients, or they could be the Healthcare Professionals that make treatment decisions on their behalf. Our role is to make their lives easier and to provide information, education or tools to assist them. Your role, should you join us, is to lead the development of strategy across a number of brands, developing identities, positioning and vision. It is for you to ensure that we have robust insight and that we understand our end user so that we can develop a strategic map that outlines clear brand objectives. You can then expect to take a lead role in meeting these aims, measuring their fulfilment and making sure that our activity remains current and appropriate.
We’re looking for a Senior Planner who is able to draw on their experience working at a franchise level as well as with single brands. You don’t need experience from the pharmaceutical market place but you do need to be open to learning about it, and see the potential, the passion and the satisfaction that working in this sector can bring. You will work to ensure that we understand our customers and their behaviours and you’ll be able to select suitable channels through which to communicate with them, you’ll understand how the various channels might work together to form an integrated campaign. You’ll be digital savvy – we’re looking for someone who is engaged in social media themselves, you’re most probably sporting some kind of wearable tech about your person as you read this and you’ll be mentally making the connection now as to how that could work in a healthcare environment. Because we’re not just looking to drive branded activity, we’re looking for someone who can generate ideas that work around the brand – what services or products could our target audience benefit from? What really matters to them?
Our work is global, in this role, you will be too. This role brings with it opportunities to travel and we expect that you’ll have some experience of working on pan-European or global accounts already. When you’re with clients, you’ll be drawing on your previous experience and indeed the associated confidence and relationship building abilities that you’ve honed already. We like for our clients to meet our experts, so you can expect to work in this scenario with Creatives and technical professionals. When you’re back in the office, you’ll continue these internal relationships as you input to creative briefings and direct research activity that in turn influences your recommendations around strategic direction and campaign level activity.
You can expect to be busy in this role, and while we work hard, we play hard too. Lynx offers not only an incredibly friendly, supportive and social environment, but also, in this role, access to experienced, celebrated, senior professionals who as your senior colleagues will also naturally become your mentors. Couple that with an extensive learning and development programme in #LXAcademy and we’re convinced that this is a great opportunity for someone who wants to continue to be challenged and continue to develop their expertise.