Rachel Evans

Senior Paid Search Analyst

EpiphanyEmployers Hub

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Growing business demands have presented the opportunity for a Senior PPC Analyst to join our Leeds PPC team. The ideal candidate will have extensive experience managing PPC campaigns in competitive markets, although candidates with proven relevant skills and an analytical approach may also be considered.

key responsibilities.

Creating PPC campaigns to specific client requirements
Maintain, manage and optimise client PPC campaigns to deliver the best possible ROI
Provide keyword research as necessary
Assist in the sales process by creating projections for new clients in a variety of sectors
Make recommendations on landing page content to maximise quality score
Attend client meetings with the ability to provide campaign updates and strategic advice
Provide a weekly report for each project managed
Gain an understanding of clients business and their campaign objectives
To make recommendations based on statistical data in order to achieve the campaign objectives
Provide support to other staff members as required
Aid with the continued development of the Epiphany PPC offering including tools and areas of expansion
skills required.

Excellent analytical, written and numerical skills
In depth understanding of Google Adwords and equivalents on Yahoo! and Bing
Appreciation of latest bid management techniques and optimisation
Be able to use Google Analytics and similar statistical packages
Produce written documents to a professional standard
Understanding of a variety of tools available that can be used to research keywords, manage and optimise PPC campaigns
Epiphany are a registered Google Conversion Professional Company (GCP), understanding of website optimisation and Google Website Optimiser would be an advantage

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