The role of Research Manager sits in the BBC North Audiences team based in Salford. This is a team of 13 people covering the services and genres based in Salford – which include Sport, Childrens, Learning and BBC 5live – as well as delivering insight and audience understanding into all our content and how it performs with our audiences outside of London.
As Research Manager, you will be required to work across all platforms (TV, radio, online, mobile etc.), in line with meeting the divisional objectives, and will focus in particular on understanding perceptions and behaviours of audiences in the North of England. You will work at a senior level to assist in the development of strategies for underserved audiences through linking effectively across the division on projects related to these audiences.
You will be responsible for ad hoc research and analysis as well as day to day reporting. Research outputs are required to help drive change on behalf of the North strategy and so influencing stakeholders outside of the North in order to facilitate stakeholder buy in is paramount. Communication of research findings must be effectively distributed amongst all relevant departments and North Board where appropriate.
You will have a thorough understanding of appropriate industry or bespoke data sources ideally BARB, RAJAR and TGI, coupled with an in depth knowledge of market or audience research techniques gained through significant experience of market research.
You will have hands on experience of conducting qualitative and/or quantitative research projects. For example experience of questionnaire or discussion guide design and interpreting quantitative data. You will be a confident communicator and have the ability to build effective relationships with colleagues and key stakeholders across the BBC, including the North Board members.
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are very important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role.