This is a newly created opportunity for an experienced PPC and Search Marketing Executive with a specialist retail group based in Bolton.
Working alongside the Online Marketing Manager, the main focus of your role will be to manage and review online paid search campaigns. In addition you will also be working on SEO and social media.
Day-to-day you will manage PPC campaigns, both UK and internationally focused, from strategy through to implementation, maximising earnings across all paid search campaigns and channels (including Google Shopping). You will produce weekly and monthly campaign analysis and ROI reports to review campaign performance and results, and make appropriate changes to deliver a good conversion rate and ROI.
You will be carrying out keyword research and analysis, writing and implementing new Ad Creatives to improve CTR and ROI, and working with the design team to improve landing page conversion rates. You will also be implementing and managing search retargeting campaigns. With regards to social media, this will most specifically involve working with review sites such as Trustpilot, as well as some aspects of Facebook and Twitter.
A commercially astute, creative, ideas person, with excellent analytical and numeracy skills, you will possess strong Excel skills with the ability to work with complex data. You will be proficient in using Google Adwords, with GAP qualification a real advantage, and equally international market experience, alongside UK market experience, would be beneficial. You will have a genuine interest in, and knowledge of the wider digital marketing activities, specifically SEO and social media.
This role offers real development opportunities, in a business group which is proactively growing and expanding its offering and customer based in both the UK and overseas.