PPC Account Manager

Lakestar McCannEmployers Hub

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An excellent opportunity for a PPC Account Manager to join Lakestar McCann – an award winning and respected digital agency working with an expert team of colleagues and world famous brands across a diverse range of sectors, including fashion, retail, travel and motoring to name but a few.

As a PPC Account Manager you will have your own portfolio of clients, managing their PPC accounts and producing campaigns and strategies based on their business needs to help grow traffic to their sites. You will also monitor each campaign, producing detailed reports of recommendations through site audits and interpreting analytical data.

You’ll need to know about:

• Keyword research
• Using automated bid management systems to pay for placements strategically
• The commercial impact of advertising campaigns and the revenue they generate
• Identifying user behaviour trends
• Maximising the profitability and return on investment across advertising campaigns
• Performing extensive competitor and market analysis using a selection of public and in-house tools and producing in-depth reports
• Presenting the information in a report format for clients
• Researching information for new client pitches and formatting for presentations

You should have experience within a PPC Account Management role (preferably agency based) with an in-depth good understanding of Paid Search and factors which influence high rankings in Google, as well as knowledge of the other marketing activities that impact on PPC.

You should have:

• Knowledge of Google Adwords, Google Analytics and Webmaster Tools
• Knowledge of Google Places and Product Search
• Holder of a Google Adwords Qualification
• Knowledge of the other major PPC platforms Yahoo, Microsoft, Ad centre
• Educated to GCSE standard or above or equivalent qualification including minimum of Grade C English and Maths
• Analytical with good numerical skills
• Accuracy and attention to detail
• Competent use of Microsoft Word, Excel & Power Point

If you enjoy working in a hardworking but fun and rewarding environment then we can offer you a competitive salary and benefits including flexible hours, free gym membership, 25 days holiday per year plus an extra day off to enjoy your birthday.

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