Marketing Executive (B2B) – Manchester – £20-25k
Much-loved charitable organisation, based in Salford Quays, is looking for a consumer-facing Marketing Executive to cover a fixed term maternity leave contract starting end of January (2015) until April 2016.
The main focus of this role is to provide integrated marketing and communications across campaigns for workplaces and businesses. Reporting to the B2B Campaign Manager, you will work as part of the marketing team in the implementation of specific marketing plans, which support business growth. You will be a dynamic and creative self-starter with excellent copy writing skills, able to make a vital contribution to the B2B positioning of the charity. You will help devise and implement communication strategies, working with the Marketing Manager, Digital Manager, Digital Executive and Social Media Manager. You will closely with the digital team to produce content for business engagement, through various channels and to help plan and support the digital communications plan. You will help source case studies and testimonials for PR activity and also work across the charity’s exhibitions and events, in order to raise awareness of the work they do. You will monitor competitor behaviour and recommend appropriate marketing activity to respond accordingly to market trends – both on- and off-line.
You will be qualified to degree level (or equivalent) and have a recognised marketing qualification. You will be a seasoned marketing professional, with experience across a wide range of integrated channels, including direct marketing, campaign management, digital marketing and event marketing. You will have experience of managing projects on your own, including the planning and reporting of these projects. You will be a strong writer, with experience of press releases and communication plans. Finally, you will have experience of working within a commercially-focussed organisation, towards targets and KPIs.
This is an excellent opportunity to join a great charitable company who are doing some life-saving work. They have a vibrant and talented team, who really work together and accomplish great things.