Hello! We’re

Since climbing the Sunday Times Top 100 list to become the 4th best company to work for in the UK, here at, we’re not only the nation’s largest online retailer of white goods, but a leader in innovation when to it comes to online retail service and technology!

Today, one in every three consumers purchasing white goods online will buy from us.

Why Work For Us?

Our motto is simple – we’re devoted to happy! A happy team makes for happy customers and so we do our very best to ensure you not only do what you love… but love what you do!

What’s the Business Analyst role all about?

As a member of our in-house IT Department a key expectation of the role is to support agile development teams with understanding, planning, implementing and delivering to market in a collaborative and fast paced environment.

The successful candidate will be responsible for analysing, understanding and documenting objectives and requirements of business stakeholders.

What will my responsibilities be as a Business Analyst?

Gathering and understanding business requirements using appropriate techniques such as workshops and stakeholder interviews.
Deliver clear, concise and accurate user stories detailing customer or user interactions.
Create appropriate documentation such as process flows and wireframes / sketches to support conversations with both development teams and stakeholders.
Constructively challenge requirements and priorities to support the business in maximising benefit from projects in an environment of continual change.
Work closely with the business in understanding relative priority of requirements and where appropriate proposes phasing options to help the business achieve value sooner.
Prepare and facilitate pre-sprint activities such as backlog grooming and 3-amigo sessions.
Work with stakeholders and the project manager to agree and document the project scope.
Be the first point of contact for team members when any clarification of requirements is needed.
Provide support and guidance to the business when work is undergoing acceptance (UAT).
Support rollout activities, acting as an SME where appropriate for questions / clarifications.
Facilitate post-sprint activities such as retrospectives and project reviews.
What skills do I NEED to have as a Business Analyst?

You will be driven and self-motivated with a strong ‘can do’ attitude in a fast paced environment. * You will enjoy variety on a day-to-day basis and be able to support a development team to deal with ‘in-flight’ change.
You will have experience managing stakeholder expectations and controlling project scope. You will be credible & reliable, and able to interact confidently with a wide range of people at all levels, internally and externally.
You will need a good understanding and demonstrable experience of analysis techniques including awareness of impact analysis, user interaction design, system interactions, data flow and process mapping.
You will need to be commercially aware with the ability to think strategically when solving problems.
Strong analytical skills and experience of crafting user stories, process flows and other forms of documentation will be required.
Excellent facilitation, negotiation and communication skills.
A sound understanding of agile development methodologies such as SCRUM / KANBAN would be advantageous.
Be able to take a problem and visualise it to the wider business in a form which is easy to understand and talk about.
An appreciation of how things work technically with the aim of facilitating conversations either with the development teams or non-technical stakeholders.
How does it feel to be at

Why not see what the team says?

“People genuinely care about working here. People who care do well at AO”

“There aren’t many places where you can walk through the door and be listened to from Day 1”

“Where else can you grab a Starbucks and have a massage whilst doing your job”

“The Projects team are one big family who are always willing to help and listen”


Employee Benefits
Please visit our careers site to get a full brief of our employee benefits!

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