Blue Peter is BBC Children’s flagship brand and the home of CBBC celebration. We like to challenge our presenters and inspire our audience to join in, contact us and earn their badge. We want to show children how amazing the world is, in ways that are funny, exciting, gripping, thrilling, unusual, bold, imaginative and impressive.
But Blue Peter is more than just a programme or a website, it’s a way of thinking; an attitude. You see it throughout our content and you see it in how our audience describe us – “Blue Peter is sooooo inspirational, it makes you want to get up and actually try and do something!” At the heart of the programme is the badge. Seven exclusive badges can be earned for a wide range of participation. The badges allow free access to over 200 attractions across the country, but more importantly make Blue Peter viewers feel part of a special club.
We are seeking to appoint an Interactive Studio Researcher to join our multiplatform production team. We are looking for a highly creative individual with both TV and interactive skills to play a key role in the ongoing success of this remarkable brand.
As a successful Interactive Studio Researcher, you’ll generate factual entertainment ideas, developing and pitching features on a weekly basis and creating items that are interactive, innovative, entertaining and informative.
You should be able to demonstrate a great understanding of the interests and passions of modern British children, as well of the changing trends of how they consume those interests through mobile, tablet, desktop and TV platforms.
Although this is primarily an Interactive Researcher role, you will be willing and able to work in any of the other areas of Blue Peter and you will be expected to contribute ideas for all areas of Blue Peter. Key responsibilities will include:
To co-ordinate, produce, publish and promote online content for Blue Peter.
To produce original material including copy writing, promo images, short films, graphics, audio and video, with an awareness of copyright requirements and compliance.
To help come up with user-generated content ideas, creating votes, quizzes, comment pages and solicits to help inspire the audience to join in.
To suggest strong stories and offer creative and compelling ways of presenting material, specifically on desktop or handheld devices.
The Ideal Candidate
You’ll have a strong range of TV and interactive skills, including demonstrable experience of content management systems and Photoshop, as well as demonstrable self-shooting and self-editing skills.
You should be able to demonstrate a great understanding of the interests and passions of modern British children. You’ll know all about the changing trends of how they consume those interests through mobile, tablet, desktop and TV platforms.
You’ll demonstrate the ability to develop ideas and pitch them in a confident, engaging and creative way, demonstrating excellent editorial judgement with regards to online content for the age range of the audience.