Fatsoma’s Marketing department are looking for an enthusiastic Digital Marketing Executive to help fuel awareness and drive user acquisition in key markets. You will work closely with our sales and marketing departments and your main responsibility will be to support the success of our client marketing efforts. Reporting Directly to the Marketing Manager, you will take complete ownership over Fatsoma’s paid media channels, including: Facebook Ads, re-targetting, Google PPC and display. It’s vital that you are able to execute, report on and optimise multiple campaigns.
The role will also develop into providing the companies direction in SEO, affiliates and Product Listing Ad strategies, as well as assisting with the administration, design and reporting of email and front-end UI/UX.
Ongoing optimisation of all of Fatsoma’s paid media channels
Supporting the Manager with ad-hoc administration, reporting and analyses
Designing experiments to evaluate new paid growth opportunities
Work with design to ensure that all content is fit for purpose and delivers optimal conversion on site
Co-ordinate, build and deliver email campaigns
Ensure all email activity is tracked through the use of Google Analytics to monitor success
Segment the database to ensure effective email communications are made to the appropriate audience
Skills you bring:
Minimum 1 year experience in a similar role
Knowledge and experience in paid social, SEO, PPC, organic social and web design.
You must be genuine, approachable and attentive
Highly organised and able to multi-task
Great attention to detail and excellent communication skills with a real passion for digital technology
Capable of managing a heavy workload
Marketing Degree desirable but not essential
Basic HTML/CSS skills would be extremely valuable
Knowledge of CRM software and marketing automation tools would also be hugely beneficial.
Experience of the events industry would be beneficial but is not essential.
No Agencies Please